Google is still the search engine leader with 75 percent of searches done on Google.com, according to Net Market Share. With that in mind, a good strategy is to follow their best SEO practices and something all the businesses should have on their checklist. This includes optimizing factors such as mobile-friendly pages with a quick page load time and using helpful SEO plug-ins to set up a WordPress website
Digital marketing trends are very similar to the world of fashion where every new season new trends dominate the runway. But a trend comes up every once in a while that just hangs around longer than expected.
What a Developer Should Know About Building an Optimized Website?
Excited to start re-coding or learning how to code with SEO in mind? Take a look at this checklist for SEO, apply it to your website, and you’ll reap its rewards soon enough.
Headings are tags with the HyperText Markup Language (HTML). These are the big, daring texts that you see at the beginning of each content section. According to w3schools, there are six levels of headings with H1 being one of the most important, and H6 the least. Headings are important because those HTML tags are used by search engines to index your content structure.
2. Alt Tags
Another HTML tag that is supposed to be the alt tag on any SEO basic checklist. It’s basically a label for pictures, hyperlinks, videos, etc. Web developers need to fill in this HTML tag, as it’s another way that search engines can index images. Additionally, alt tags give the user an idea of what the picture or media is, should it fail to load.
3. Image Optimization
Did you know that if it does not load within three seconds, 53 percent of users will abandon your website? That’s why loading speed when creating websites is so important. So what do you do if your website is packed with high-resolution, data-heavy images which slow down the load speed? You use the optimization of the file.
It’s essentially learning how to select the correct format, file name, file size and image dimensions without losing too much data. It is thought that JPEGs are more SEO friendly than the PNG format. Save your photos as often as you can at 100 KB in file size. Make sure you save it in a progressive JPEG format if it’s bigger. Its name for the file should describe what’s in the image.
4. Video Optimization
It is no secret that the file sizes of videos are high. You will get a discount from Google and other search engines for keeping them on your own website. By choosing the right video hosting platform, transcribing the video, adding subtitles, and using an engaging thumbnail, you can change this.
5. Structured Data
Structured data helps search engines to understand what your website is about. The information in the structured data can be used to suit search queries as search engines understand the content of your website.
It is the way you organize your code, too. How well it gets nestled and whether the assets are properly positioned can affect your SEO.
7. Page Speed
How quickly the loading of your website impacts their SEO. The quicker it is, the higher the likelihood it ranks on the first list. The previous points on this SEO checklist can be used for both new and existing websites.
8. Mobile Optimization
We discussed this above and we will mention it again: Mobile optimization is very critical if you want to rate your website higher. Why? For what? Because of more mobile users now than desktop users. In fact, 40.1 percent of the time spent on a website came from mobile users in 2018, and that share is expected to increase.
Make sure your code is sufficiently flexible to adapt to either mobile or desktop platforms. It doesn’t take a rocket scientist to know you need to make adjustments to mobile traffic, and you might not miss out.
9. Robots.txt File
This file informs how search engine crawlers automatically crawl through your website. The robots.txt file for websites is an important part of any SEO checklist because it tells the search engines which pages should crawl and not crawl.
10. XML sitemap
A strong XML sitemap serves as your website’s guide, guiding Google to all of your relevant sites. XML sitemaps can be good for SEO as they allow Google to find your important website pages easily, even if your internal connexion is not perfect.
Start Your SEO Transformation Today
Did it all go down? Here’s a recap of why developers need to learn SEO in 2020 in order to improve their websites.
Firstly, making developers know what SEO-wise needs to be done will ensure better website layout, growth and, in particular, results.
Second, site development and SEO go hand in hand. You get a strong and indestructible website when you merge these two disciplines together that can withstand all the updates.
Third, a developer who does SEO is a successful developer. No need to add extra tasks and man-hours to production. Once the developer knows the best practices, there is no need to reassemble and redo it all— it’s already done.
To web developers, SEO is really a must-know. Not only do you get a career-wise advantage, but it’s also something that can improve your coding in the future and create better, more successful websites.