SEO vs PPC Which is best for marketing at the time of COVID-19 crisis

SEO vs PPC Which is best for marketing at the time of COVID-19 crisis Proeze

While the COVID-19 pandemic persists, companies around the board have to reinvent themselves – and sometimes in surprising ways – to cope with the growing market environment. Understandably, many are reassessing their plan and budgets for digital marketing in view of the unpredictable economic situation. Wherever possible, brands capable of doing so will benefit from using this time to prepare and strategize for the future, rather than putting the brakes on. The marketing paradigm changed with COVID-19 spreading practically overnight.   We’re now seeing several market shutdowns around the world.  That will require marketers in our ever-changing world to be courageous, agile, imaginative and cautious

It has already been said, but it bears repeating traffic is the lifeblood of any online company. An online business’s success depends heavily on how much traffic it can produce for its sites. This is an undoubted reality.

However, what is under much discussion is the question of SEO vs. PPC, two of the most effective approaches to traffic generation. SEO stands for the optimization of search engines. PPC is pay per button. Though their ultimate objective is the same, different concepts require different techniques and methodologies.

Diffrence between SEO and PPC | Proeze

Both are successful methods of driving visitors to a website, but for some situations, one approach may work very well, while with the other, you can find difficulties in generating traffic in the same situation.


To be effective with either approach or both, marketers should be aware of their strengths and weaknesses so that they can be implemented correctly under optimal conditions

When would it be better to use SEO?

SEO refers to a collection of techniques aimed at propelling a website to the major search engines first list.

For online businesses, SEO is very important as statistics show that 80 percent of the traffic that can be created for any website comes from the search engines.

There is no question that the biggest search engine is Google, which receives more than 3.5 billion searches a day; thus, most SEO campaigns target this particular search engine.

And when are you going to use SEO tactics over PPC? Below are some situations where SEO will prove to be of great benefit to an online company.

  • When desiring good results. SEO is facing a fairly long gestation time. Moving to the first page of results from the search engine does not happen immediately, or even in a week. It will take time to get on top of the SERPs. However, you'll enjoy sustained traffic once your website gets there via SEO. You can also remain on top for a long time and reap long-term benefits if you keep up with your SEO program, striving to sustain and boost results.
  • When you want to build a place of authority. An Authority website is a resource center built for a specific niche. Whenever members of that niche need some details, it is the "go-to" website. An authority website should be able to produce loads of traffic based on URL recall alone once it gets underway. The best way to set up an authority website is by attracting traffic to your pages sustainably, gradually creating a reputation before it is sufficiently successful to dominate the market. The only way to generate the required traffic sustainably is by using clever content, driven by smart SEO planning.
  • When you want your website to increase its interest. Websites are true virtual estates. If you plan on selling your website at a premium price, you need to increase its value. There are several factors that can help to increase its value. Among them is traffic volume generated, traffic consistency generated, page rank, search engine ranking over a period, link popularity and the like. These all fall in the SEO realm.

Know SEO isn’t “Free Clicks.” It is a huge amount of work in content development and promotion that takes a lot of time and energy.

When would it be better to use PPC?

Now we are going to the other side of the SEO vs. PPC controversy.

Pay-per-click marketing is an advertisement tool used on the results pages of search engines. Basically, when someone types in a question containing your keywords, you offer to have your advertising show up in the supported results.

What is ‘pay per click’ named? Since any person who clicks on the ad you’re promoting has to pay for that.

Popular advertisement platforms for PPC include Google Ads (AdWords), Bing Ads and an advertising platform for Facebook. There are plentiful niche specific PPC systems too. One good example is the advertisement choice for, which works fantastically with dating offers.

So, when should you use PPC marketing? Below are some circumstances when PPC would prove highly beneficial for an online business.

  • If desired effects are immediate. PPC is easy to produce results. Quite swift! You should count the minutes to your pages before a flood of tourists comes cascading. It is because the moment your PPC campaign is accepted (provided your offers are high enough to warrant priority placement), your ads will be shown directly for millions to see. The traffic would be almost instantaneous. Thus, PPC fits incredibly well for product launches, squeeze websites, CPA marketing and affiliate marketing involving high-conversion deals, Joint Venture (JV) ventures, seasonal promotions, event-focused marketing, and similar online business campaigns.
  • If traffic is pursued that is highly focused. Unlike SEO, marketing with PPC would allow you to narrow your prospects based on their demographics. Some PPC outlets, such as social media sites, allow you to promote people who would be able to access your ad to the age group, gender, income class, education level, and even marital status. Like Facebook, famous social media sites also allow you to target people based on their hobbies. This makes PPC a powerful way to meet your business needs to the narrow band of people and lead them to your web pages.
  • When presenting a deal that is timely. Items, programs, or events with an expiry date are often a race against time. Sometimes, SEO campaigns 'long gestation period will yield belated results. The expedience of PPC ads will be ideal for certain time-sensitive deals. Promoting an offer which finishes in 2 days? No trouble. In just a matter of minutes, PPC will produce the traffic you need.
  • When you don't plan your website for SEO. SEO includes websites that are rich in content and are updated regularly. It is the best way to 1) notify the search engines of the importance of your site and 2) alert the search engines to keep your site at the top of the list. There are other websites not built for this. For example, squeeze pages won't have the content needed to even warrant a second look from Google. Traffic can be created from PPC campaigns for these websites.
  • If you want your keyword group to dominate the search results. PPC results are seen above the results of an organic scan. The prominent position means that as much as 50 percent of the search traffic goes to the top 3 supported links in many cases. By being away from PPC you're giving your rivals a lack of all those clicks. If you're serious about optimizing your click-sharing of available keyword searches related to your company, you'll completely have to engage in PPC!

There are certain circumstances where one marketing strategy or the other may be preferred. Personally, I don’t think you should worry about SEO vs. PPC-but rather that both SEO and PPC are important and complementary aspects of an online marketing strategy.


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