SEO vs PPC Which is best for marketing at the time of COVID-19 crisis Proeze

SEO vs PPC Which is best for marketing at the time of COVID-19 crisis

SEO vs PPC Which is best for marketing at the time of COVID-19 crisis Proeze

While the COVID-19 pandemic persists, companies around the board have to reinvent themselves – and sometimes in surprising ways – to cope with the growing market environment. Understandably, many are reassessing their plan and budgets for digital marketing in view of the unpredictable economic situation. Wherever possible, brands capable of doing so will benefit from using this time to prepare and strategize for the future, rather than putting the brakes on. The marketing paradigm changed with COVID-19 spreading practically overnight.   We’re now seeing several market shutdowns around the world.  That will require marketers in our ever-changing world to be courageous, agile, imaginative and cautious

It has already been said, but it bears repeating traffic is the lifeblood of any online company. An online business’s success depends heavily on how much traffic it can produce for its sites. This is an undoubted reality.

However, what is under much discussion is the question of SEO vs. PPC, two of the most effective approaches to traffic generation. SEO stands for the optimization of search engines. PPC is pay per button. Though their ultimate objective is the same, different concepts require different techniques and methodologies.

Diffrence between SEO and PPC | Proeze

Both are successful methods of driving visitors to a website, but for some situations, one approach may work very well, while with the other, you can find difficulties in generating traffic in the same situation.


To be effective with either approach or both, marketers should be aware of their strengths and weaknesses so that they can be implemented correctly under optimal conditions

When would it be better to use SEO?

SEO refers to a collection of techniques aimed at propelling a website to the major search engines first list.

For online businesses, SEO is very important as statistics show that 80 percent of the traffic that can be created for any website comes from the search engines.

There is no question that the biggest search engine is Google, which receives more than 3.5 billion searches a day; thus, most SEO campaigns target this particular search engine.

And when are you going to use SEO tactics over PPC? Below are some situations where SEO will prove to be of great benefit to an online company.

  • When desiring good results. SEO is facing a fairly long gestation time. Moving to the first page of results from the search engine does not happen immediately, or even in a week. It will take time to get on top of the SERPs. However, you'll enjoy sustained traffic once your website gets there via SEO. You can also remain on top for a long time and reap long-term benefits if you keep up with your SEO program, striving to sustain and boost results.
  • When you want to build a place of authority. An Authority website is a resource center built for a specific niche. Whenever members of that niche need some details, it is the "go-to" website. An authority website should be able to produce loads of traffic based on URL recall alone once it gets underway. The best way to set up an authority website is by attracting traffic to your pages sustainably, gradually creating a reputation before it is sufficiently successful to dominate the market. The only way to generate the required traffic sustainably is by using clever content, driven by smart SEO planning.
  • When you want your website to increase its interest. Websites are true virtual estates. If you plan on selling your website at a premium price, you need to increase its value. There are several factors that can help to increase its value. Among them is traffic volume generated, traffic consistency generated, page rank, search engine ranking over a period, link popularity and the like. These all fall in the SEO realm.

Know SEO isn’t “Free Clicks.” It is a huge amount of work in content development and promotion that takes a lot of time and energy.

When would it be better to use PPC?

Now we are going to the other side of the SEO vs. PPC controversy.

Pay-per-click marketing is an advertisement tool used on the results pages of search engines. Basically, when someone types in a question containing your keywords, you offer to have your advertising show up in the supported results.

What is ‘pay per click’ named? Since any person who clicks on the ad you’re promoting has to pay for that.

Popular advertisement platforms for PPC include Google Ads (AdWords), Bing Ads and an advertising platform for Facebook. There are plentiful niche specific PPC systems too. One good example is the advertisement choice for, which works fantastically with dating offers.

So, when should you use PPC marketing? Below are some circumstances when PPC would prove highly beneficial for an online business.

  • If desired effects are immediate. PPC is easy to produce results. Quite swift! You should count the minutes to your pages before a flood of tourists comes cascading. It is because the moment your PPC campaign is accepted (provided your offers are high enough to warrant priority placement), your ads will be shown directly for millions to see. The traffic would be almost instantaneous. Thus, PPC fits incredibly well for product launches, squeeze websites, CPA marketing and affiliate marketing involving high-conversion deals, Joint Venture (JV) ventures, seasonal promotions, event-focused marketing, and similar online business campaigns.
  • If traffic is pursued that is highly focused. Unlike SEO, marketing with PPC would allow you to narrow your prospects based on their demographics. Some PPC outlets, such as social media sites, allow you to promote people who would be able to access your ad to the age group, gender, income class, education level, and even marital status. Like Facebook, famous social media sites also allow you to target people based on their hobbies. This makes PPC a powerful way to meet your business needs to the narrow band of people and lead them to your web pages.
  • When presenting a deal that is timely. Items, programs, or events with an expiry date are often a race against time. Sometimes, SEO campaigns 'long gestation period will yield belated results. The expedience of PPC ads will be ideal for certain time-sensitive deals. Promoting an offer which finishes in 2 days? No trouble. In just a matter of minutes, PPC will produce the traffic you need.
  • When you don't plan your website for SEO. SEO includes websites that are rich in content and are updated regularly. It is the best way to 1) notify the search engines of the importance of your site and 2) alert the search engines to keep your site at the top of the list. There are other websites not built for this. For example, squeeze pages won't have the content needed to even warrant a second look from Google. Traffic can be created from PPC campaigns for these websites.
  • If you want your keyword group to dominate the search results. PPC results are seen above the results of an organic scan. The prominent position means that as much as 50 percent of the search traffic goes to the top 3 supported links in many cases. By being away from PPC you're giving your rivals a lack of all those clicks. If you're serious about optimizing your click-sharing of available keyword searches related to your company, you'll completely have to engage in PPC!

There are certain circumstances where one marketing strategy or the other may be preferred. Personally, I don’t think you should worry about SEO vs. PPC-but rather that both SEO and PPC are important and complementary aspects of an online marketing strategy.


As a respected agency we are proud of our team, and the expertise that our SEO service delivers. And we would love to work with you. Contact us today and experience why Proeze is known as the SEO agency to work with.

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Beginners SEO guide for Web developers 2020

Google is still the search engine leader with 75 percent of searches done on, according to Net Market Share. With that in mind, a good strategy is to follow their best SEO practices and something all the businesses should have on their checklist. This includes optimizing factors such as mobile-friendly pages with a quick page load time and using helpful SEO plug-ins to set up a WordPress website

Digital marketing trends are very similar to the world of fashion where every new season new trends dominate the runway. But a trend comes up every once in a while that just hangs around longer than expected.

What a Developer Should Know About Building an Optimized Website?

Excited to start re-coding or learning how to code with SEO in mind? Take a look at this checklist for SEO, apply it to your website, and you’ll reap its rewards soon enough.


Headings are tags with the HyperText Markup Language (HTML). These are the big, daring texts that you see at the beginning of each content section. According to w3schools, there are six levels of headings with H1 being one of the most important, and H6 the least. Headings are important because those HTML tags are used by search engines to index your content structure.

2. Alt Tags

Another HTML tag that is supposed to be the alt tag on any SEO basic checklist. It’s basically a label for pictures, hyperlinks, videos, etc. Web developers need to fill in this HTML tag, as it’s another way that search engines can index images. Additionally, alt tags give the user an idea of what the picture or media is, should it fail to load.

3. Image Optimization

Did you know that if it does not load within three seconds, 53 percent of users will abandon your website? That’s why loading speed when creating websites is so important. So what do you do if your website is packed with high-resolution, data-heavy images which slow down the load speed? You use the optimization of the file.

It’s essentially learning how to select the correct format, file name, file size and image dimensions without losing too much data. It is thought that JPEGs are more SEO friendly than the PNG format. Save your photos as often as you can at 100 KB in file size. Make sure you save it in a progressive JPEG format if it’s bigger. Its name for the file should describe what’s in the image.

4. Video Optimization

It is no secret that the file sizes of videos are high. You will get a discount from Google and other search engines for keeping them on your own website. By choosing the right video hosting platform, transcribing the video, adding subtitles, and using an engaging thumbnail, you can change this.

5. Structured Data

Structured data helps search engines to understand what your website is about. The information in the structured data can be used to suit search queries as search engines understand the content of your website.

It is the way you organize your code, too. How well it gets nestled and whether the assets are properly positioned can affect your SEO.

6. Making JavaScript and CSS External

Speaking of speed, a technical part of the SEO requires web developers to use external JavaScript and Cascading Style Sheets (CSS) instead of throwing everything into one tab. That way, before switching to the decorative portion of a website, browsers must load the content and HTML structure first.

7. Page Speed

How quickly the loading of your website impacts their SEO. The quicker it is, the higher the likelihood it ranks on the first list. The previous points on this SEO checklist can be used for both new and existing websites.

8. Mobile Optimization

We discussed this above and we will mention it again: Mobile optimization is very critical if you want to rate your website higher. Why? For what? Because of more mobile users now than desktop users. In fact, 40.1 percent of the time spent on a website came from mobile users in 2018, and that share is expected to increase.

Make sure your code is sufficiently flexible to adapt to either mobile or desktop platforms. It doesn’t take a rocket scientist to know you need to make adjustments to mobile traffic, and you might not miss out.

9. Robots.txt File

This file informs how search engine crawlers automatically crawl through your website. The robots.txt file for websites is an important part of any SEO checklist because it tells the search engines which pages should crawl and not crawl.

10. XML sitemap

A strong XML sitemap serves as your website’s guide, guiding Google to all of your relevant sites. XML sitemaps can be good for SEO as they allow Google to find your important website pages easily, even if your internal connexion is not perfect.

Start Your SEO Transformation Today

Did it all go down? Here’s a recap of why developers need to learn SEO in 2020 in order to improve their websites.

Firstly, making developers know what SEO-wise needs to be done will ensure better website layout, growth and, in particular, results.

Second, site development and SEO go hand in hand. You get a strong and indestructible website when you merge these two disciplines together that can withstand all the updates.

Third, a developer who does SEO is a successful developer. No need to add extra tasks and man-hours to production. Once the developer knows the best practices, there is no need to reassemble and redo it all— it’s already done.

To web developers, SEO is really a must-know. Not only do you get a career-wise advantage, but it’s also something that can improve your coding in the future and create better, more successful websites.